
How Two Women Came Together to Revolutionize The Way You Drink Tea
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Tea in India is the second most consumed beverage after water - this was the outcome of the discussion over tea when we were thinking of creating a lovable product. Yes lovable!
Healthy + repeat customers + earning trust = lovable
Girl Math at its best.
Research in product, market, distribution, marketing gave us the following results:
- All the existing popular brands are using artificial colors and flavors. Even the ones which happen to show you some dried green herbs just do so for appearances.
- Indians are the biggest consumers of tea and unfortunately they are accustomed to consume low quality tea dust.
- The market is deepy penetrated by big players and entry barrier for us to reach you in large can only be broken with innovation and honesty.
- Our inner urge of creating a clean product which helps you improve your wellness and lifestyle.
Simplify everything ! Yes that's the mantra for us which made us create CHAI ROOT.
High quality ingredients imparting fragrant and robust flavours converting your daily beverage into a functionally wellness dose.
At Chai Root we are also empowering women who make it possible - from farmers growing the finest tea leaves to the women leading our teams.
Crafting Ayurvedic tea blends with natural herbs for holistic well-being.
Connecting peope to their roots through wellness, tradition and care!